Average business owners want to be left alone.
GREAT ONES, the one percent, want to be told the truth by world-class coaches and brand builders. My challenge to you: Be the one percent!
“Iron” Mike Steadman
My name is “IRON” Mike Steadman, I’m a Professional Business Coach, Brand Builder, and Category Whisper for the Underdogs & Misfits (Veterans, Black Women, and anyone else who is used to being one of one in a room).
There’s a revolution taking place, one led by the underdogs and misfits like us, Academy Grads, Military Veterans, and anyone accustomed to being the lone voice in a room. We consistently defy the odds, break barriers, and rewrite the rules. We don't just think outside the box; we redefine it. In our world, "underdogs" and "misfits" aren't just terms – they're badges of honor, symbols of strength, resilience, and unparalleled innovation.
As a black veteran, business coach, and serial entrepreneur based in Harlem and Newark, NJ, I’ve seen the landscape from your vantage point and know first-hand what you’re up against.
My goal is to be that trusted voice in your corner at all times, to make sure you focus on what truly matters, while you build a badass brand. I don’t have all the answers but I’m damn good and what I do, and look forward to working with you.
Drew O'Brien
Yo! I’m Drew O’Brien, the Creative Director of THE MISFITS and the brains behind Make Cool Sht. Born and bred in Queens, now stirring things up in North Jersey, I've been in the game of building kick-ass brands for over 15 years. My journey began in the bustling world of Manhattan creative agencies where I learned to make some cool sht.
Here at THE MISFITS, we don’t just push boundaries—we obliterate them. We’re the go-to for mavericks and misfits, the brave souls itching to change the game. If you’re looking to shake things up and stand out, you’re exactly where you need to be.
Whether you’re a disruptor, a trendsetter, or just a square peg in a round hole, my team and I are here to fuel your fire and amplify your voice. Let’s create something that not only turns heads but spins them right around.
Join us, and let’s make magic—because, in our world, being a misfit isn’t just cool, it’s a badge of honor. I might not have all the answers, but I'm damn good at what I do, and I’m ready to roll up my sleeves and dive into your next big thing.
READY FOR US TO UNFUCK YOUR BRAND?